Koleston Naturals is a colorant from natural ingredients for woman age d 20 to 40. This outdoor execution was strategically positioned on a promenade. It had an unspoiled view of the sea and skyline behind it. The woman's hair is die-cut in the billboard to capture the variations of Koleston Natural's colors through the different phases of the day and night. This design is different than other billboards that mostly use the graphics and texts to send out the message to readers. First of all, the most amazing part of this design is the image of the woman and her hair is actually a hole. Additionally, the designer uses the white color background to make a great balance of color on the billboard. The color and style of the woman and her hair trend the update of the climate and the change of the sky to come up the different hair style and hair color. Second, this concept also brings up the ideal of Koleston Naturals' products - the natural beauty. The designer uses the natural light and view to come up the idea as the idea of products as. However, the location of the billboard is not as great as the billboard locates in the city, because it has to locate the place that it can reflect to the sunset or the natural view and the change of the color actually is limited. It might be a brilliant idea, but the attractive can’t be lasted as the others. Also, people wouldn’t see it as well against the bright sunlight in the morning. Although this is a great design, it also involves some lighting problem and the location problem.
